Traditional TV Networks vs Digital Providers: The Transformation of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and streaming serv

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